"Great framework. But what about [vendor name]?" I got that question dozens of times. From CDOs, commercial leads, even vendors themselves. Adobe, Salesforce, and Veeva dominate pharma CX conversations. But the Big Three report proved what many suspected: no single vendor scores above 4.0 across all five dimensions. If your CX architecture inevitably involves multiple platforms (and it will), evaluating only the obvious three is like grading a group project by checking three

When my nine year old builds with LEGO, she checks if she has all the pieces first. Most companies skip that step with agentic AI. They buy the box, open it, and realize half the pieces are missing. Gartner predicts over 40% of agentic AI projects will be cancelled by 2027. Not because the technology fails. Because the organization around it does. 𝗧𝗵𝗲 𝗱𝗶𝗿𝘁𝘆 𝘀𝗲𝗰𝗿𝗲𝘁? Agentic AI does not fail in the algorithm. It fails in five places most companies never check. 𝟭.

I used to think AI strategy was a technology problem. Better tools, faster models, more data. Then I looked at the research: McKinsey, BCG, Deloitte, plus systematic reviews from academia. They all say the same thing. 𝟳𝟬% 𝗼𝗳 𝗔𝗜 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀, 𝗮𝗻𝗱 𝗰𝘂𝗹𝘁𝘂𝗿𝗲. Not algorithms. (BCG, 2024) So what remains when technology is no longer the bottleneck? Leadership. Not the kind that approves budgets and greenlights pi

𝗛𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗺𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂. I analyzed 20+ security reports. In plain language: We assume AI tools work like a calculator: input in, output out, nothing saved. Wrong. 𝗜𝗳 𝘆𝗼𝘂 𝘂𝘀𝗲 𝗖𝗹𝗮𝘂𝗱𝗲 𝗮𝘀 𝗮 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝘂𝘀𝗲𝗿: 𝟭. 𝗘𝘃𝗲𝗿𝘆 𝗳𝗶𝗹𝗲 𝘆𝗼𝘂 𝗼𝗽𝗲𝗻 𝗶𝘀 𝘀𝗲𝗻𝘁 𝘁𝗼 𝗔𝗻𝘁𝗵𝗿𝗼𝗽𝗶𝗰. With your user ID, email, and session data. (The Register, Apr 2026) 𝟮. 𝗬𝗼𝘂𝗿 𝗳𝗿𝘂𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗿𝗮𝗰𝗸𝗲𝗱. A module scans yo

I classified every AI feature from Veeva and Salesforce against a strict four-pillar NBA framework. The result made me uncomfortable.

AI agents will be the thing that finally makes enterprise AI work. Not chatbots. Not dashboards. Actual agents that do actual work.