"Great framework. But what about [vendor name]?" I got that question dozens of times. From CDOs, commercial leads, even vendors themselves. Adobe, Salesforce, and Veeva dominate pharma CX conversations. But the Big Three report proved what many suspected: no single vendor scores above 4.0 across all five dimensions. If your CX architecture inevitably involves multiple platforms (and it will), evaluating only the obvious three is like grading a group project by checking three

The answer? Nobody. I assessed Adobe, Salesforce, and Veeva across 𝟯𝟭 𝘀𝘂𝗯-𝗰𝗿𝗶𝘁𝗲𝗿𝗶𝗮 in 𝟱 𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝘀. Scored each 1 to 5. Verified against 60+ sources. The result is... uncomfortable. Here is what I can tell you: 𝟭. No single vendor scores above 4.0 across all dimensions. Not one. 𝟮. The spread within a single vendor is brutal. One scores 4.86 in one dimension and 2.17 in another. Same company. Same platform. 𝟯. The vendor with the highest overall sco