"Great framework. But what about [vendor name]?" I got that question dozens of times. From CDOs, commercial leads, even vendors themselves. Adobe, Salesforce, and Veeva dominate pharma CX conversations. But the Big Three report proved what many suspected: no single vendor scores above 4.0 across all five dimensions. If your CX architecture inevitably involves multiple platforms (and it will), evaluating only the obvious three is like grading a group project by checking three

The answer? Nobody. I assessed Adobe, Salesforce, and Veeva across 𝟯𝟭 𝘀𝘂𝗯-𝗰𝗿𝗶𝘁𝗲𝗿𝗶𝗮 in 𝟱 𝗱𝗶𝗺𝗲𝗻𝘀𝗶𝗼𝗻𝘀. Scored each 1 to 5. Verified against 60+ sources. The result is... uncomfortable. Here is what I can tell you: 𝟭. No single vendor scores above 4.0 across all dimensions. Not one. 𝟮. The spread within a single vendor is brutal. One scores 4.86 in one dimension and 2.17 in another. Same company. Same platform. 𝟯. The vendor with the highest overall sco

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗻𝗼𝘄 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲 for HCP Segmentation 𝗶𝗻 𝗘𝘂𝗿𝗼𝗽𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗽𝗿𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗿𝗲𝗰𝗼𝗿𝗱

I classified every AI feature from Veeva and Salesforce against a strict four-pillar NBA framework. The result made me uncomfortable.

AI agents will be the thing that finally makes enterprise AI work. Not chatbots. Not dashboards. Actual agents that do actual work.